We made a mistake when we launched our podcast
The first thing you release is always the hardest, so instead of one, we started with three:
Before we decided to launch ycdi•di into the world, we hired our friend Maret at Frog & Toad Press to illustrate our podcast art. This forced us to put some skin in the game.
We needed to figure out how to get in the rhythm of scheduling guests, sitting with them to have a conversation in front of some microphones, editing, and posting the show.
We wanted to see if our vision of sharing stories about people whose lives were transformed by trying something new would even be possible. Were people actually transformed by their experiences? Can things change for people after learning how to do new things? Would people really listen?
Then we recorded and edited three episodes and scheduled them for release.
When we launched our podcast and each of those episodes every other week, in the true spirit of “you can do it, do it,“ there was so much more I realized that we had left undone.
Podcast hosting: check. Social media accounts: check. Website: check. Marketing plan… what?
We had close to no Instagram followers for @ycdidi. We had neglected to email, Facebook, tweet at, message, or otherwise let people know en-masse that we were releasing a new podcast into the world.
Turns out, it was actually the perfect thing for us.
It was enough for us to simply focus on the content when we first launched. If we were able to get people whose stories we found engaging, interesting, and transformative, then others would too.